Macro
International was a privately held company that had approximately
$60 million in annual revenues. Most of its business was derived
from performing research and evaluation services in connection
with a wide variety of social services programs funded by the
Federal Government. The company was one of the few major players
performing these services within the Government niche. Macro also
performed market research for private sector clients in the financial,
telecommunications and consumer products vertical markets.
The Macro management team contacted and ultimately retained WWC
after it had received a relevant industry research report from
the firm. In its meetings with the WWC’s professionals,
the company found a group that not only had a very strong background
in the Government professional services market but also understood
the market research industry. The company expressed a desire to
have professional representation to assist them in structuring
and implementing a process in which a small number of strategic
buyers would have an opportunity to acquire the business. After
conducting a formal process, Opinion Research, a public market
research company, acquired Macro.
